Of course, come next week, the calendar will flip to July, and it's buhbye to all the cute gays, sparkly rainbows and boldly-colored banners flown by big businesses. Are consumers so gullible as to actually choose to spend their money on a brand with a rainbow?Īs the website Popular Information noted, a survey by Harris Interactive found 'approximately two-thirds of LGBT adults, or roughly 66%, would be very or somewhat likely to remain loyal to a company or brand they believed to be supportive of the LGBT community, even when less-supportive competitors offered lower prices or greater convenience.'
